During the introduction stage of the PLC,the focus is on:
A) Maximizing profit
B) Generating product concepts
C) Creating primary demand
D) Meeting strong price competition
E) Producing enough product to meet demand

Question

Quizplus · Accepted Answer

During the introduction stage of the PLC, the main focus is to create primary demand for the product. This is done through advertising, promotion, and other marketing activities that aim to make consumers aware of the product and its benefits. Maximizing profit, generating product concepts, meeting strong price competition, and producing enough product to meet demand are all important goals, but they are not the primary focus during the introduction stage.

During the Introduction Stage of the PLC,the Focus Is On