In the BCG approach to portfolio management,products having high market share and strengths in a steady market are called:
A) Cash cows
B) Stars
C) Dogs
D) Question marks
E) Category killers

Question

Quizplus · Accepted Answer

Cash cows are products that have high market share and strengths in a steady market. They generate high profits and cash flow, but have low growth potential. Therefore, they are a reliable source of income for the company and require minimal investment to maintain their market position.

In the BCG Approach to Portfolio Management,products Having High Market