Question marks:
A) Require a great deal of investment, using cash generated from cash cows
B) Are those products with low share in a poor market
C) Have high market share and strength in a steady market
D) Are those products that should contribute the most to the company's profit
E) Are those products that are usually thought to be in the decline stage of their life

Question

Quizplus · Accepted Answer

Question marks are products or business units that require significant investment to increase their market share. They generate little or no cash by themselves but have the potential for growth, thus requiring cash input from the company's more successful products or segments, often referred to as cash cows.

Question Marks