The GE grid "positions" the firm's product portfolio along two "dimensions" based on:
A) Market share and profitability
B) Market attractiveness and business strength
C) Sales and market share
D) PLC stage and sales volume
E) PLC stage and BCG rating

Question

Quizplus · Accepted Answer

The GE grid, also known as the BCG matrix, positions a firm's product portfolio along two dimensions: market attractiveness (market growth rate, market size, market profitability, and market attractiveness) and business strength (relative market share, brand strength, distribution network, production efficiency, and other capabilities). Therefore, the best choice is B: Market attractiveness and business strength. The other options do not accurately reflect the two dimensions used in the GE grid.

The GE Grid "Positions" the Firm's Product Portfolio Along Two