Balancing risk and return among all product investments and managing all products simultaneously is:
A) Product life cycle management
B) Product differentiation
C) Product portfolio management
D) Product data management
E) Product positioning

Question

Quizplus · Accepted Answer

Managing a portfolio of products involves balancing the risk and return of each product investment and managing all products simultaneously. This involves determining the optimal allocation of resources to different products based on their individual risk and return profiles, as well as their strategic fit within the overall product portfolio. Product differentiation, positioning, and data management are important components of product management, but they do not involve managing a portfolio of products. Product life cycle management is focused on managing the stages of a single product's life cycle.

Balancing Risk and Return Among All Product Investments and Managing