All of the following statements about new products are true EXCEPT:
A) More than one-third of all new products fail
B) Old products are being withdrawn from the market at an increasingly rapid rate
C) The key to successful products is solid planning
D) The risk associated with new product development has been drastically reduced
E) New products may mean the difference between profit and loss for a firm

Question

Quizplus · Accepted Answer

The statement "The risk associated with new product development has been drastically reduced" is not entirely true. While companies have implemented tools and strategies to reduce risks in the development process, there is still a significant degree of uncertainty involved in launching new products. Therefore, it cannot be said that the risk has been drastically reduced.

All of the Following Statements About New Products Are True