Market orientation is essentially defined by superior skills in:

Question

Quizplus · Accepted Answer

Market orientation is about understanding and satisfying customers, which is why option E is the best choice. While product development and research and development might be part of market orientation, they are secondary to the overall focus on customers. Cost reduction might be a goal of a company, but it is not necessarily an indicator of market orientation. Market research is certainly important for market orientation, but it is only one piece of the puzzle.

Market Orientation Is Essentially Defined by Superior Skills In