A market orientation is usually not a distinctive skill because it is simple,tangible and imitable.

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A market orientation is actually a distinctive skill that requires a deep understanding of customer needs, market trends, and competition. It involves a company-wide focus on delivering superior customer value and being responsive to changing market conditions. While some elements of a market orientation may be simple and tangible, the ability to effectively implement and sustain this approach is not easily imitable by competitors.

A Market Orientation Is Usually Not a Distinctive Skill Because