The attempt by a firm to grow by gaining a larger share of markets in which it competes through improved exploitation of existing products is the core of the strategy of:

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Market penetration strategy involves increasing a firm's market share in its existing markets through various methods such as aggressive advertising, price promotions, and improving distribution channels. This strategy focuses on maximizing sales of existing products in existing markets, which aligns with the description provided in the question.

The Attempt by a Firm to Grow by Gaining a Larger