Olympia moved from being just a camera-making company into producing an exclusive new range of office equipment in order to broaden its account base as well as deepen its relationship with each client.This illustrates:

Question

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Olympia is expanding into a new market (office equipment) which is different from their original market (camera-making). This is an example of diversification where a company tries to enter into new markets with new products in order to reduce their reliance on a single market/product.

Olympia Moved from Being Just a Camera-Making Company into Producing