The systematic gathering of information on customers and competitors,both present and potential pertains to:

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The systematic gathering of information on customers and competitors pertains to market orientation, which refers to an approach where a company focuses on the needs and wants of its customers in order to develop products and services that meet those needs. This approach involves continuous market research and analysis to gather information on customers and competitors. Market development refers to expanding into new markets, market penetration refers to increasing market share in existing markets, product development refers to creating and introducing new products, and customer satisfaction refers to measuring and improving customer satisfaction with a company's products or services.

The Systematic Gathering of Information on Customers and Competitors,both Present