Sugging is the unethical practice of using marketing research as a guise for selling, where salespeople pretend to conduct research surveys to gain access to potential customers and then use the opportunity to sell their products or services.

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Sugging

Question 48

Multiple Choice

Sugging:

A) Is the seller's ability to provide value
B) Is the unethical practice of using marketing research as a guise for selling
C) Is the percentage of accounts that continue doing business with the seller each year
D) Means that members of a market can be reached by some directed marketing activity
E) Generally refers to marketing efforts to secure a valued categorization in the mind of a customer

Correct Answer: