Since spending time at a customer's venue to test concepts and problem solve has value,many business marketers have been stepping up the frequency and complexity of:

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Spending time at a customer's venue is best achieved through customer visits, which allows for firsthand testing and problem-solving. The other options listed do not necessarily involve physical presence at the customer's venue or allow for the same level of interaction and insight.

Since Spending Time at a Customer's Venue to Test Concepts