_____ members of market segments can be enumerated and evaluated.

Question

Quizplus · Accepted Answer

Market segments need to be identifiable, meaning they can be identified and distinguished from other groups of potential customers based on their characteristics, needs, behaviors or other factors. Being able to identify and understand a market segment is an essential step in targeting and serving it effectively. While switchable, accessible, reliable, and valuable are all important qualities of market segments, they are not as fundamental as being identifiable.

_____ Members of Market Segments Can Be Enumerated and Evaluated