Which of the following statements about market factors is FALSE?
A) Market factors include the number and relative size of competitors
B) Market factors are the characteristics of the market that influence buyer behavior
C) Relative size of buyers can make an impact on buying behavior
D) The number of competitors can be affected by the availability of substitutes
E) Organizational markets are relatively large in terms of the number of customers

Question

Quizplus · Accepted Answer

Organizational markets are generally smaller in terms of the number of customers compared to consumer markets.

Which of the Following Statements About Market Factors Is FALSE