Decision-making time is more likely to be lengthened,when buying centers:
A) Have a few personnel who are experienced in making purchase decisions
B) Have many personnel who are experienced in making purchase decisions
C) Are composed of many personnel who are inexperienced in making purchase decisions
D) Have only one experienced person making purchase decisions
E) Are small in size

Question

Quizplus · Accepted Answer

When buying centers are composed of many personnel who are inexperienced in making purchase decisions, there is likely to be more discussion and deliberation, leading to a lengthening of the decision-making time. When the buying center has few or many experienced personnel making purchase decisions, they are likely to reach a decision more quickly. Having only one experienced person making purchase decisions could also lead to quicker decision-making, but it may not always be the case. The size of the buying center may not necessarily have a significant impact on the decision-making time.

Decision-Making Time Is More Likely to Be Lengthened,when Buying Centers