One characteristic of buying centers is that members come and go.This characteristic is called:
A) Vertical dimension
B) Company orientation
C) Formalization
D) Time fragmentation
E) Horizontal dimension

Question

Quizplus · Accepted Answer

Time fragmentation refers to the fact that members of buying centers tend to come and go, which can disrupt the decision-making process and make it more difficult to establish and maintain relationships with key players. This can be particularly true in large organizations where turnover and reorganization are common. The other answer choices do not accurately describe this characteristic of buying centers.

One Characteristic of Buying Centers Is That Members Come and Go.This