In terms of the buying center,which of the following statement is INACCURATE?
A) A buying center means that a committee is formed, with individuals designated as a gatekeeper, influencer, etc
B) Cross-functional sourcing teams are formal examples of buying centers and are growing in use
C) The buying center is a changing, complex, and informal group
D) Initiators may not be involved again once they've set the purchase in motion
E) Initiators may also act as influencers and as gatekeepers

Question

Quizplus · Accepted Answer

The concept of a buying center doesn't necessarily mean that a formal committee is formed with designated roles like gatekeeper, influencer, etc. It refers more broadly to all the individuals and roles involved in the purchasing decision process, which can be informal and fluid.

In Terms of the Buying Center,which of the Following Statement