When more than one person is involved in making a purchase decision,the group of participants in the company are called the:
A) Advocates
B) Assessment center
C) Buying center
D) Administered channels
E) Net buying influences

Question

Quizplus · Accepted Answer

The group of participants in a company involved in making a purchase decision is called a buying center. This includes individuals who have different roles and responsibilities in the decision-making process, such as initiators, influencers, decision-makers, buyers, and users. Advocates are individuals who support and promote a product or service, assessment centers are used for employee selection and development, administered channels refer to the distribution channels used by a company, and net buying influences refer to individuals or groups that can affect the buying decision but are not part of the buying center.

When More Than One Person Is Involved in Making a Purchase