In terms of the buying center,horizontal dimensions imply:
A) How many departments are involved
B) How many layers of management are involved
C) The degree to which purchasing tasks and roles are defined
D) The latitude that a buying center member has in choosing how to go about making the purchase
E) The probability of an outcome and the importance or cost associated with the outcome

Question

Quizplus · Accepted Answer

Horizontal dimensions refer to the number of departments involved in the buying center. It does not relate to the number of management layers or the degree to which purchasing tasks and roles are defined, which are vertical dimensions. The latitude of a buying center member in choosing how to make a purchase and the probability and importance of an outcome are not related to horizontal dimensions either.

In Terms of the Buying Center,horizontal Dimensions Imply