Buyers are more likely to consider many vendors when:
A) Performance is great
B) Performance or economic risk is great
C) Shopping costs outweigh the benefits of looking around
D) Economic risk is low
E) The existing vendor is delivering as per agreements

Question

Quizplus · Accepted Answer

When there is a great risk involved in terms of performance or economics, buyers tend to weigh their options carefully and consider multiple vendors. This helps them to reduce the risk involved and make informed decisions. In other cases, such as when the existing vendor is delivering as per agreements, or when the economic risk is low, buyers are less likely to consider alternative vendors.

Buyers Are More Likely to Consider Many Vendors When