Buyers collect information to reduce risk.In terms of the sources of information,which of the following statements is TRUE?
A) Commercial sources are relied on more heavily than are noncommercial sources
B) Personal sources are more widely used early in the process
C) Compared to personal sources, impersonal sources grow in importance over the course of the decision
D) Buyers constantly review noncommercial and commercial sources, even when no purchase is imminent
E) Commercial sources are those sources outside the control of the marketer
Correct Answer:
Verified
Q45: Social risk is:
A) Highly correlated with financial
Q46: Which of the following is a commercial,personal
Q47: Which of the following can help a
Q48: Buyers are more likely to consider many
Q49: Guarantees:
A) Are usually through word-of-mouth
B) Typically means
Q51: Commercial sources of information for buyers include:
A)
Q52: This is a noncommercial,impersonal source of information.
A)
Q53: Formalization:
A) Is the degree to which the
Q54: The degree to which purchasing tasks and
Q55: If a piece of equipment breaks down
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