What is the key challenge for highly fragmented buying centers?
A) Length of time taken in the decision-making process
B) Company policies and procedures may limit the choice of buying activities
C) The costs of reaching people
D) Needs and purchasing motivations vary greatly
E) Many different people must be reached in order to accomplish a sale

Question

Quizplus · Accepted Answer

Highly fragmented buying centers may consist of individuals with diverse needs and motivations, making it a challenge for sellers to understand and cater to each of them.

What Is the Key Challenge for Highly Fragmented Buying Centers