Individuals who seek to affect the decision maker's final decision through which products are best suited to solve the organization's needs and who can also affect the evaluation of the organization's needs are referred to as:

Question

Quizplus · Accepted Answer

Influencers are individuals who can affect the decision maker's final decision by providing information and recommendations about which products are best suited to solve the organization's needs. They can also influence the evaluation of the organization's needs by shaping the decision maker's understanding of what those needs are. Users are individuals who will actually use the product, gatekeepers are individuals who control access to the decision maker, decision makers make the final decision, and purchasing agents are responsible for acquiring the product once a decision has been made.

Individuals Who Seek to Affect the Decision Maker's Final Decision