_____ suggests that people go through a series of steps when making a decision,beginning with problem recognition.
A) Complexity management
B) The buy-phase model
C) Forward buying
D) The multiattribute model
E) Value analysis

Question

Quizplus · Accepted Answer

The buy-phase model suggests that people go through five phases when making a decision: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Therefore, the buy-phase model aligns with the given statement. Complexity management, forward buying, value analysis, and the multiattribute model are other decision-making tools that may not necessarily involve a specific sequence of steps.

_____ Suggests That People Go Through a Series of Steps