According to the buy-phase model,what is the first step in the buying process?
A) Definition of the product-type needed
B) Recognition of a need
C) Development of detailed specifications
D) Search for qualified suppliers
E) Acquisition and analysis of proposals

Question

Quizplus · Accepted Answer

The first step in the buying process according to the buy-phase model is the recognition of a need. This involves the buyer identifying a problem or requirement that can be solved or fulfilled by acquiring a particular product or service. Only after recognizing the need can the buyer move on to developing specifications, searching for suppliers, and evaluating proposals. Therefore, choice B is the correct answer.

According to the Buy-Phase Model,what Is the First Step in the Buying