What is the difference between a modified rebuy and a new buy?
A) The product performance
B) The evaluation of a particular part
C) The buyer's experience in buying a particular product or service
D) The number of steps involved in making a purchase
E) The amount and type of information that must be collected before a purchase

Question

Quizplus · Accepted Answer

The difference between a modified rebuy and a new buy lies in the amount and type of information that must be collected before a purchase. In a modified rebuy, some information has already been gathered from previous purchases, while in a new buy, all information must be collected from scratch. Factors such as product performance, evaluation of a particular part, and the number of steps involved in the purchase may vary in both situations.

What Is the Difference Between a Modified Rebuy and a New