Which of the following statements about a new task buy is TRUE?
A) Promotion includes customer site demonstrations and hospitality events at trade shows
B) Selling involves protecting relationships with current customers with plant tours, special trade-in pricing and other offers
C) All steps of the buying process are taken with emphasis on product definition and development of product specifications
D) Selling includes anticipating or responding quickly to changes in customer needs
E) Comparison advertising is used to show differences between the firm's product and similar products

Question

Quizplus · Accepted Answer

The statement describes the new task buy process, which involves defining the product and developing product specifications, making option C the correct answer. The other options, such as selling and promotion strategies, are not necessarily directly related to the new task buy process.

Which of the Following Statements About a New Task Buy