The most important expectation underlying the creation and maintenance of ongoing exchange relationships is:

Question

Quizplus · Accepted Answer

Trust is the foundation of ongoing exchange relationships. Without trust, parties are less likely to engage in further transactions, which can ultimately lead to a decline in profits and sales results. Effort and communication are also important, but trust is fundamental to the success of ongoing exchange relationships.

The Most Important Expectation Underlying the Creation and Maintenance of Ongoing