The dollar value of consumer purchases is larger than the dollar value of businesses purchases.
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Q1: Personal selling dominates the promotional mix employed
Q2: The size and location of customers influences
Q3: In consumer marketing,the marketer involves the consumer
Q5: Ultimately,most demand is derived from government purchases
Q6: The achievement and maintenance of a competitive
Q7: Business marketers must recognize that the demand
Q8: An original equipment manufacturer purchases products or
Q9: The demand is usually inelastic for a
Q10: Business customers are larger than individual consumers,so
Q11: Industrial distributors are organizations that purchase for
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