Business marketers must recognize that the demand for their products and services is derived demand.

Question

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Derived demand means that the demand for a product or service is based on the demand for another product or service. In the case of business marketing, the demand for products and services is based on the demand for the products and services of their customers or clients. This makes it crucial for business marketers to understand their customers' businesses and to create products and services that meet their specific needs.

Business Marketers Must Recognize That the Demand for Their Products