In the United States,the government is the largest single purchaser of goods and services.
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Q7: Business marketers must recognize that the demand
Q8: An original equipment manufacturer purchases products or
Q9: The demand is usually inelastic for a
Q10: Business customers are larger than individual consumers,so
Q11: Industrial distributors are organizations that purchase for
Q13: For the buyer,value is equivalent to profit.
Q14: Compared to families in which all members
Q15: Channels of distribution are shorter and more
Q16: Generally,business products are classified according to the
Q17: The likelihood of negotiation decreases when large
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