Channels of distribution are shorter and more direct in business marketing than in consumer marketing.

Question

Quizplus · Accepted Answer

In business marketing, the channels of distribution are typically shorter and more direct than in consumer marketing. This is because businesses often have specific needs and requirements that can be better met through direct communication and relationships with suppliers and producers. In contrast, consumer markets are often more fragmented and diverse, requiring more intermediaries and channels to reach different segments of the market.

Channels of Distribution Are Shorter and More Direct in Business