BASF sells fibers direct to Dupont for the manufacture of carpet and through distributors to smaller companies.This example shows that business marketing is characterized by _____ compared to consumer marketing.
A) Shorter distribution channels
B) Marketing research
C) Greater web integration
D) Consumption
E) Lesser emphasis on personal selling

Question

Quizplus · Accepted Answer

Business marketing typically involves shorter distribution channels compared to consumer marketing, as businesses often purchase directly from manufacturers or through a limited number of wholesalers or distributors.

Answer: E 
 Business marketing often places a greater emphasis on personal selling, as the selling process may involve building relationships with key decision-makers within a company. However, in the given example, BASF is selling through distributors to smaller companies, indicating that personal selling may be less important in this particular situation.

BASF Sells Fibers Direct to Dupont for the Manufacture of Carpet