In business marketing,large customer size and use of direct channels increase the importance of:
A) Advertising
B) Distribution
C) Negotiation
D) Packaging
E) Production

Question

Quizplus · Accepted Answer

Negotiation becomes more important in business marketing with large customer size and the use of direct channels because direct interactions with large customers often involve detailed discussions about prices, terms, and conditions, making negotiation skills crucial.

In Business Marketing,large Customer Size and Use of Direct Channels