What is an important difference between accessory and capital equipment when it comes to marketing the equipment to users?
A) Accessory equipment is part of the organization's final product while capital equipment facilitates the organization's activities
B) Capital equipment is much more expensive and its purchase may involve more members of the organization than purchase of accessory equipment
C) Accessory equipment demand is derived from the demand for consumer products
D) Marketing requirements for accessory equipment are different as more members of the organization must be reached by marketing efforts
E) Capital equipment is ordered on a more regular basis than accessory equipment

Question

Quizplus · Accepted Answer

Capital equipment is typically more expensive and may require approval from multiple levels within the organization, whereas accessory equipment may have a lower cost and be approved at a lower level within the organization. As a result, marketing efforts for capital equipment may need to focus on convincing multiple decision-makers and justifying the higher cost, while marketing efforts for accessory equipment may be more focused on convenience and ease of use.

What Is an Important Difference Between Accessory and Capital Equipment