When Mr. Boss, the new CEO of XYZ Department Stores, took over, his first action was to get rid of the organization's existing marketing strategy, which was heavily based on couponing, and replaced it with a strategy of low prices every day, a policy with which some of its competitors were having much success. This was a(n) ________ change.

Question

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This change is considered innovative because it involves implementing a new strategy that is different from the existing one, but it is not radically innovative as it is based on strategies already successful for competitors.

When Mr Boss, the New CEO of XYZ Department Stores, Took