Mr. Honcho, CEO of MBA Bank, decides that the organization needs to provide more convenient service to customers. He decides to increase the bank's service hours from 8 hours a day, Monday through Friday, to 12 hours a day, plus 8 hours a day each weekend day. He has his assistant compile a report that gives data on how the number of open hours of many banks is correlated with their customers' satisfaction, and presents these data to his executive committee. What stage of Lewin's change process is Mr. Honcho operating in?

Question

Quizplus · Accepted Answer

Mr. Honcho is in the unfreezing stage of Lewin's change process because he is initiating a change by increasing the bank's service hours, and presenting data to his executive committee to justify the change.

Mr Honcho, CEO of MBA Bank, Decides That the Organization