_____ refers to rationalizing the amount of work we put into getting something by increasing its value.

Question

Quizplus · Accepted Answer

Effort justification refers to the cognitive dissonance that occurs when individuals put in a lot of effort to achieve a goal, and then the goal turns out to be less valuable or significant than they originally thought. In order to reduce this dissonance, individuals will often rationalize the amount of work they put in by increasing the value of the goal. This can be seen in phenomena such as the "IKEA effect," where people place a higher value on products they have assembled themselves, simply because of the effort they put into building them.

_____ Refers to Rationalizing the Amount of Work We Put