Information gathering is part of the ____ phase of the research-based buying process.

Question

Quizplus · Accepted Answer

Preshopping activities refer to the phase in the research-based buying process where customers gather information about the product or service. This includes searching for information online, asking for recommendations from friends or family, or reading reviews. Therefore, information gathering is part of the preshopping activities phase.

Information Gathering Is Part of the ____ Phase of the Research-Based