Price analysis is part of the ____ phase of the research-based buying process.

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Price analysis is the process of comparing prices of different product options to determine the best value for money. This is done during the evaluating alternatives phase of the research-based buying process, where the shopper considers different options and compares their features and attributes. During this phase, the shopper will typically look at prices, quality, brand reputation, and other factors to decide which product is the most suitable for their needs and budget. After the price analysis is complete, the shopper will move on to the selection and purchase phase, where they make their final decision and complete the transaction.

Price Analysis Is Part of the ____ Phase of the Research-Based