Action Co. is attempting to decide whether or not to launch a new $10 million advertising campaign for a product whose sales have been lagging well below the projected sales for the product. This represents which type of decision for the organization?
A) Groupthink
B) Intuitive
C) Nonprogrammed
D) Programmed

Question

Quizplus · Accepted Answer

In nonprogrammed decision making, rules do not exist because the situation is unexpected or uncertain and managers lack the information they would need to develop rules to cover it. Examples of nonprogrammed decision making include decisions to invest in a new technology, develop a new kind of product, launch a new promotional campaign, enter a new market, expand internationally, or start a new business.

Action Co Is Attempting to Decide Whether or Not to Launch