An organization that has been focusing on a target market located in the eastern part of the United States is attempting to decide whether to expand its sales to the West Coast of the United States. Which of the following types of decisions is being taken by the organization?
A) Intuition
B) Nonprogrammed
C) Groupthink
D) Satisficing

Question

Quizplus · Accepted Answer

In nonprogrammed decision making, rules do not exist because the situation is unexpected or uncertain and managers lack the information they would need to develop rules to cover it. Examples of nonprogrammed decision making include decisions to invest in a new technology, develop a new kind of product, launch a new promotional campaign, enter a new market, expand internationally, or start a new business.

An Organization That Has Been Focusing on a Target Market