Food and detergents giant Unilever had foreign subsidiaries that had evolved into quasi-autonomous operations,each with its own strong national identity.They objected strenuously to corporate headquarters' attempts to limit their autonomy.Thus,Unilever found it very difficult to shift from a strategic posture that emphasized localization to a transnational posture because of:
A)difficulty in achieving the coordination required to pursue experience curve and location economies.
B)the difficulty in achieving coordination required to transfer core competencies.
C)the federation that resulted from a polycentric approach.
D)expensive implementation and increased costs of value creation.

Question

Quizplus · Accepted Answer

Unilever's challenge was due to its polycentric approach, where subsidiaries operated independently, creating a federation that resisted central coordination.

Food and Detergents Giant Unilever Had Foreign Subsidiaries That Had