According to Porter,the way to create superior value is to drive down the cost structure of the business and/or differentiate the product in some way so that consumers value it more and are prepared to pay a premium price.

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According to Porter, creating superior value can be achieved by either reducing the cost structure or by differentiating the product to increase its perceived value among consumers. This is known as the cost leadership and differentiation strategy, respectively.

According to Porter,the Way to Create Superior Value Is to Drive