Which of the following is NOT associated with firms following the global standardization strategy?

Question

Quizplus · Accepted Answer

Firms following the global standardization strategy aim to standardize their product offering and marketing strategy to achieve cost savings and efficiency. They prioritize cost reductions and low pressures for local responsiveness, and use their cost advantage to support aggressive pricing in world markets. Customizing product offering and marketing strategy to local conditions would go against the global standardization strategy.

Which of the Following Is NOT Associated with Firms Following