An international strategy may not be viable in the long term and to survive,companies that can pursue it need to shift toward a global standardization strategy.

Question

Quizplus · Accepted Answer

An international strategy focuses on local responsiveness and may not achieve economies of scale or cost efficiencies, which are crucial for long-term competitiveness. A global standardization strategy can help achieve these efficiencies by offering standardized products across markets.

An International Strategy May Not Be Viable in the Long