A localization strategy is most appropriate when
A)there are relatively few differences from one location to another.
B)consumer tastes and preferences are universally similar.
C)consumer tastes and preferences differ substantially across nations.
D)there is no need to customize products.
E)local demand and national demand are equal.

Question

Quizplus · Accepted Answer

A localization strategy is most appropriate when there are substantial differences in consumer tastes and preferences across nations. This approach involves customizing products, promotions, and other marketing efforts to meet the specific needs of each local market.

A Localization Strategy Is Most Appropriate When