A company pursuing a focus strategy
A)attempts to serve all market segments.
B)concentrates on building market share in one market segment.
C)typically has more resources at its disposal than a differentiator does.
D)need not be concerned that a differentiator will try to imitate the company's products or services.
E)none of these choices.

Question

Quizplus · Accepted Answer

A company pursuing a focus strategy concentrates on building market share in one specific market segment, rather than attempting to serve all market segments.

A Company Pursuing a Focus Strategy