Empirical evidence shows that firms that pursue cost leadership or differentiation achieve returns that are about equivalent,firms that pursue both cost leadership and differentiation have the highest returns,and firms that are stuck in the middle have the lowest returns.Using concepts from this chapter,explain why this is so.

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The Answer of Empirical evidence shows that firms that pursue cost leadership or differentiation achieve returns that are about equivalent,firms that pursue both cost leadership and differentiation have the highest returns,and firms that are stuck in the middle have the lowest returns.Using concepts from this chapter,explain why this is so.

Empirical Evidence Shows That Firms That Pursue Cost Leadership or Differentiation